18 Cruelty-Free Makeup Brushes You Will Love

Cruelty-free makeup brushes are a must for me. I don’t want cute bunnies or squirrels getting hurt just so I can have bristles for my brush. Well, I’m on the fence about squirrels. They’re annoying as hell. But dying for a brush? Naw, I’m not here for that.

Synthetic bristles are a good alternative. But they are not perfect, especially when it comes to powder products. Still they do last much longer, hold their shape and don’t shed as easily. They’re also easy to clean.

If you are a makeup newbie or a total pro, try any of these cruelty-free makeup brushes. I have a few; think I might be a brush hoarder but … I regret nothing! And you won’t either. The animals will certainly love you for it.

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Cruelty-Free Makeup Brushes

1. Any Brush from EcoTools

Parent Company: Paris Presents

Eco Tools
Image source: EcoTools.com.au

Build your eco-friendly street-cred with any brush from EcoTools.

The company makes 100% cruelty-free, vegan makeup brushes and hair brushes too. And they use recycled aluminum and plastic, bamboo and even tree-free paper in their products. They take environmentally-friendly to a level where it should be. And the brushes are super affordable.

What you should try:

EcoTools Retractable Kabuki

The EcoTools Retractable Kabuki is an amazing angled Kabuki face brush. Its synthetic bristles are super soft, dense, and luxurious. It is small, light, and comes with its own cap. Use it to apply your blush, powder or bronzer.

EcoTools Day to Night Collection

The EcoTools Day to Night Collection is also wonderful. It comes with five beautiful brushes: the pointed concealer, round powder, lip, eye shadow and smudge brushes. Oh and you get an adorable little pouch with it. How cute!


2. Real Techniques

Parent Company: Paris Presents

Real Techniques shares the same parent company as EcoTools and provides synthetic makeup brushes only. They use taklon bristles which are uber soft and non-porous. So they are gentle, hygienic and don’t absorb product or bacteria.


What you should try:

Real Techniques Starter Set

Check out the Real Techniques Starter Set.

It comes with crease, eye shadow, accent, fine liner, and brow brushes plus a little case. These brushes are excellent for detailed makeup application, contouring, highlighting and defining eyebrows.

I would know. I used mine for years. And they are puppy-hair level soft. Swoons!


3. Too Faced Cosmetics

Parent Company: Estée Lauder

Too Faced has loads of cruelty-free products. And they say on their website their brushes “are made with the softest and gentlest teddy-bear hair.”

The synthetic bristles in their brushes are so soft, they basically feel and mimic natural animal hair. Just without the animal suffering.

They also list out all the cruelty-free products they offer. Check out the list in their FAQs.

Just so you know, Too Faced was bought by Estée Lauder in 2016. And the parent company owns a lot of brands that still test on animals. Not cool!

Too Faced Teddy Bear Hair cruelty-free makeup brushes (on Amazon)

What you should try:

The Too Faced Teddy Bear Hair brush set is so cute and adorable.

It comes with a powder, blending, angled eye shadow, small crease and angled brow brush. And a little case that has a teddy bear charm on it. It truly is a girly, adorable set, but it is a little pricey.

Still, the hype is worth it when you feel how soft the brushes are!


4. Luxie Beauty

All the brushes from Luxie beauty are cruelty-free, vegan brushes. Plus they are the cutest, aren’t they?

Luxie Rose Gold 12 Piece Makeup Brush Set

You should try this Luxie Beauty rose gold collection brush set. It’s great for beginners and professionals too!

It comes with a large powder brush, large angled brush, large stippling brush and foundation brush. Plus it comes with lots of eye brushes like a tapered blending eye brush, lots of shading eye brushes, concealer eye brush, and eyeliner brush. 


5. Alima Pure

Alima pure
Image Source: Alimapure.com

Alima Pure is up on a pedestal in my brain.

They give us makeup with a purpose. They donate 1% of their revenue to environmental organizations. And they are carbon neutral and offset 100% of their carbon emissions. Yessss!!!

Oh and they list all of ingredients they use in their products here. Talk about transparent and cruelty-free!

Alima Pure Flat Top Brush

What you should try:

Alima Pure Flat Top Brush is a really nice brush for applying foundation, sculpting and blending. And it’s made with taklon bristles so expect that super, duper soft feel.

Alima Pure Flat Top Brush

Try also their sculpting brush. It is absolutely perfect for adding blush, bronzer and highlighter to your face. I’m a big, big fan of this one.


6. Antonym Cosmetics

Antonym Cosmetics only offers cruelty-free, certified vegan makeup brushes. And they come with sustainable bamboo handles and packaging made from recycled or sustainable paper.

Way to go Antonym!

Antonym Cosmetics Professional Blush Brush

What you should try:

The Antonym kabuki brush is awesome. It’s super dense and perfect for blending any and everything. It’s also really soft and picks up product like natural brushes. 


7. Furless Cosmetics

Furless Cosmetics is an Australian-based company that sells awesome, cruelty-free makeup brushes and cosmetics. The brushes are all … furless … heheh!

Furless cosmetics cruelty-free makeup brushes

What you should try:

I really dig the Must Have Professional Makeup Brush Set.

It’s an amazing set of 20 brushes that’s really geared towards makeup artists. There are so many brushes for everything you need.

There are the angled foundation brush, pointed and angled contour brushes, fan brush, buffing and powder brushes. Plus they have lots of eye and detailing brushes that worked perfectly for every single technique I’ve tried.


8. Kat Von D Beauty

Parent Company: Kendo Holding

If you are a fan of Sephora like me, then you have a bunch of Kat Von D Beauty products. The brand is awesome and it carries only vegan brushes. But you should know the parent company (LVMH) of the parent company (Kendo Holdings) owns brands that do test on animals.

Shade + Light Eye Contour Brush

What you should try:

The shade and light eye contour brush is a nice twofer eye shadow brush. Hey, two is always better than one! The brush is perfect for all your eye contouring needs and fancies. It really is perfect!


9. Urban Decay

UD Urban Pro Essential Brush Stash 6 PC Set

Parent Company: L’Oréal

I love Urban Decay. And their brushes are great quality, cruelty-free, vegan and has recycled bits in them. Their bristles are made from recycled plastic bottles and their handles are made from recycled aluminum.

That’s pretty awesome, but Urban Decay is owned by L’Oréal. And they test on animals. Boo!

If you want to try Urban Decay brushes, try the Pro Essential Brush Stash. It comes with five brushes: a finger brush, blurring brush, eyeshadow brushes, and blush brush.

The brushes really do feel like they have real hair in them. They’re baby-hair soft. 


10. The Body Shop

Parent Company: L’Oréal

The Body Shop is a heavyweight in the UK market, and it’s owned by L’Oréal. Still all The Body Shop brushes are cruelty-free and vegan.

Body Shop Blusher Brush

What you should try:

I adore The Body Shop Blusher Brush. It is sleek and uber sexy. Its wide, tapered top is amazing for applying my powder and blending it in. And it is soooo soft!


11. Elf cosmetics

E.l.f. cosmetics is another awesome cruelty-free and vegan brand. They’re all about saving the animals.

You should try their Kabuki brush. It so soft, like kitten-soft, and it’s great for wet products and dry ones as well. And it is especially great for applying powder, bronzer and highlighter.

Elf cosmetics Kabuki brush

12. Wet n Wild Beauty

Parent Company: Markwins International

I’m a big fan of Wet n Wild Beauty. You are probably one too.

And they have always been cruelty-free! Always!

I have this 17 brush roll set that is absolutely ah-mazing. It’s everything you need from a makeup set.

It’s got a powder, blush, foundation, large and small stipple, flat-top, fan, contour, and large and small concealer brushes. And it has crease, large and small eyeshadow, brow and lash comb, bent liner, smoky liner and angled liner brushes. Okay, okay! It’s a lot.

Wet n Wild Beauty brushes

But the brushes are so good.


13. W3LL People

I really dig W3LL People. They’re just a rocking company formed by a dermatologist, makeup expert and a self-described tree-hugger. These gals and guy created a really environmentally-conscious makeup line dedicated to using all natural, organic ingredients.

W3LL People - Deluxe Lip Brush

What you should try:

I freaking love the W3LL People Deluxe Lip Brush.

Its taklon bristles make the brush crazy soft. And it helps me apply my lip color evenly. It’s hard to make mistakes with this brush. Or maybe the brush gives me the confidence to think that!

Hah! Either way, it’s a cruelty-free, made-in-the-USA, feel-good brush!


14. Zoeva Cosmetics

Zoeva Cosmetics is a German-based brand that are all about glamour and class.

Their brushes are cruelty-free and you have to try the Rose Golden Luxury Set. All are wonderful. But I like this one a lot. It comes with eight brushes for all your daily makeup needs.

Zoeva Rose Gold Luxury Set

15. It Cosmetics

Parent Company: L’Oréal

It Cosmetics has really luxurious, cruelty-free brushes that are perfect for you, even if you aren’t a makeup pro.

You should know, the company is owned by L’Oréal which does test on animals. Poor, poor bunnies.

It Cosmetics Heavenly Luxe Six Piece Brush Set

If you are into It Cosmetics, you should try the Heavenly Luxe Six Piece Brush Set.

It’s a beautiful set that has a multi-powder brush, foundation brush, concealer brush, crease-brush, eyeshadow brush and eyeliner and brow brush. And they are all lovely. You can use them with a bunch of different product types too.


16. Afterglow cosmetics

Afterglow Cosmetics is a small but mighty company that isn’t into selling out or harming bunnies.

They offer cruelty-free, professional, vegan brushes that are made from super, duper soft taklon hair. And they are really open about being cruelty-free and almost 100% vegan.

They use beeswax in a couple of their cosmetics and they list them on their site. I love this company so hard!

Afterglow Kabuki Brush

What you should try:

Their Kabuki brush is lovely and dense. It’s great for applying mineral-based products like bronzer, foundation and setting powder.

And the brush comes with a lifetime guarantee! Uh hello! They are sticking to their mission and holding themselves accountable. You have to show Afterglow Cosmetics some love! They deserve it.


17. Inika Organic

Inika Organic is an Australian based company that provides really soft, high-quality, vegan makeup brushes. They say the “brushes apply cosmetics for a ‘second skin’ finish.” Oh yes please Inika!

Inika Professional Vegan Brush Roll Set

What you should try:

The Inika Professional Vegan Brush Roll Set comes with eight beautiful brushes. More specifically they are the liquid foundation brush, blush brush, precision angle brush, lip brush and contour brush. Also there’s the eye shadow, angle and eyeliner brushes, eyebrow shaper and lash comb.


18. Nanshy

Nanshy is a UK based company that has soft and fluffy vegan, cruelty-free makeup brushes. And they are all awesome!

You should try the Nanshy Masterful Collection Makeup brush set. I like the white version. They look so sleek and sexy.

The set comes with twelve brushes including foundation, stippling, contour, blush, powder, lip, angled detailer, crease, blending, shader, pencil, and liner brushes.

Nanshy Masterful Collection Makeup brush set

Those are my 18 picks. What are yours? Share them with me in the comments below.

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6 thoughts on “18 Cruelty-Free Makeup Brushes You Will Love”

  1. Great post, it’s good to highlight cruelty free make-up brushes – I feel like it’s not always well known. I love the Luxie Beauty rose gold brushes, they look so pretty <3 It's such a big collection too, very handy. I think a lot of these would be great for Christmas presents too, my niece is only started to really get into make-up so some of these would be ideal. Thank you for sharing 🙂

    Chloe xx

  2. missbeautysaver

    Hi, Ros!
    Synthetic makeup brushes have so much good stuff to offer us! They really do last longer in my experience and I’ve often heard that they are also more hygienic. And of course, they’re cruelty-free!
    This is a great selection of CF makeup brushes. I honestly don’t think you can go far wrong with Real Techniques. I’ve never heard of Alima Pure, Antonym or W3LL before so thank you for introducing me to those brands. <3
    Hanna | @ missbeautysaver.com

  3. This is a great subject to touch on. I don’t think brushes are often considered when thinking of cruelty-free. I have both Real techniques and an Eco Tools brush which I use for my bronzer every day. I’ll definitely note down some of the brushes you’ve mentioned here for future reference. Thanks for sharing!

    Samantha x


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